Illustrations and graphics created for Taco Bell's "Season of Giving" holiday campaign. Festive illustrations of cacti, tacos with bows and holiday string lights with the distinctive Taco Bell sauce packets were used as restaurant Point-of-Purchase (POP) window clings at Taco Bell restaurants nationwide. Visitors of U.S. Taco Bell locations witnessed these images for 8+ weeks in the winter of 2019.
This project received recognition from American Advertising Awards and Graphic Design USA (GDUSA) in 2020.
Illustrations were also leveraged in other Taco Bell platforms such as: In-store point of purchase graphics, video & animations assets and social media gif stickers.
Client: Taco Bell
Title: Season of Giving Window Clings
Creative Directors: Chris Ayres, Jess Kirkman Art Director: Rolex Vidal
Creative Directors: Chris Ayres, Jess Kirkman Art Director: Rolex Vidal
Designer: John Nguyen Productions: Lisa Schnitzer, Cristina Kawecki SVP of Advertising + Brand Engagement: Tracee Larocca Account Manager: Lauren Schaefer Account Supervisor: Samantha Carlino Account Director: Kelli-Rae Coughlin Copywriters: Kev Crawley, Jordan Elle
Alternate Cactus illustrations:
