This was a rare moment when Taco Bell hosted a Drag Brunch tour across 5 different cities in the U.S.A. I had the opportunity to design and create various marketing pieces that influenced an entire campaign that celebrated the LGBTQ+ community and highlighted Taco Bell's Breakfast offerings. Design elements included the official Taco Bell Drag Brunch Logo, custom Drag Brunch memorabilia, various social media graphics and more.
Each show was hosted by the fabulous drag performer and taco extraordinaire, Kay Sedia, and feature performances from local queens and kings. Fans who attend the events were immersed in environments featuring captivating visual backdrops, craveable breakfast menu items, thrilling lip syncs and extraordinary high kicks and dips.
From the Taco Bell Blog:
"As a brand that brings people together, the Taco Bell Drag Brunch experience is rooted in celebrating the LGBTQIA+ community and creating safe and welcoming spaces for all. To further its mission to break down barriers to education, the Taco Bell Foundation is supporting the It Gets Better Project with a grant to expand workforce readiness resources for LGBTQIA+ youth around the globe. Each Drag Brunch will have dedicated time spotlighting the It Gets Better Project and provide attendees with information on how they can get involved.
“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful artform of drag and its influence in culture with their chosen families,” said Sean Tresvant, Global Chief Brand Officer at Taco Bell. “Taco Bell Drag Brunch was concepted by Live Más Pride, Taco Bell’s LGBTQIA+ Employee Resource Group, which has played a major role in driving awareness of and meaningfully supporting LGBTQIA+ communities both within Taco Bell and the communities we serve and operate in.”
Taco Bell Drag Brunch 2022 Tour Dates:
Las Vegas Cantina: Sunday, May 1
Chicago, Wrigleyville Cantina: Sunday, May 22
Nashville Cantina: Sunday, May 29
New York, Times Square Cantina: Sunday, June 12
Fort Lauderdale Cantina: Sunday, June 26
• LGBTQ Nation: "Taco Bell Drag Brunch celebrates LGBTQ culture while helping a good cause"
• Insider: "I went to Taco Bell's drag brunch where diners get free breakfast and live performances, and it didn't feel like a gimmick at all"
• Out: "Taco Bell Has Drag Brunches Now—Here's How to Get Reservations"
• USA Today: "Inspired by LGBTQ employees, Taco Bell debuts Drag Brunch Tour set to be across US"