Do we remember Robin Williams, the beloved and legendary American actor and comedian? What if Robin Williams was the face/spokesperson for the Oakley® brand? He was often seen wearing Oakley® sunglasses and always praised their commitment to innovation (especially as a cyclist).
Here are some ideas for a hypothetical Oakley® campaign featuring Robin Williams. Some design options explores unconventional design elements and some out-of-the-ordinary tone of voice. However, all options evoke the authenticity and relaxed energy that could come from a collaboration between Robin Williams and the Oakley® brand. Robin Williams was a treasure and merits celebration.
All photos are real images of Robin Williams. (Photography Credits: Unknown)
"Comedy is Acting Out Optimism." -Robin Williams
"Built Different"
Official campaign slogan used previously by Oakley®
"Laughter Meets Function" (a twist on the common phrase "Fashion meets Function")
Two Quotes from Robin Williams:
"If heaven exists, to know that there are laughs, that would be a great thing"
"Being in the same room with people and creating something together is a good thing.”
Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica. Founded in 1975, the company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
Robin Williams was known for his improvisational skills and the wide variety of characters he created on the spur of the moment and portrayed on film, in dramas and in comedies. Before starring in films like Mrs. Doubtfire, Aladdin, Jumanji, Dead Poets Society and Good Will Hunting; he starred in various television shows and started in stand-up comedy. Sadly, he died unexpectedly in 2014.
Related Articles:
• Official Robin Williams biography from Biography.com
• Article written after his death in 2014, about his involvement with cycling (2014 Article by Wheel Fanatyk)
• Another article about Robin and his cycling: "I'm Lucky to Have Bikes in My Life" (2014 Bicycling.com )
• Robin Williams thread on Oakley Message Forum (OakleyForum.com)
