Illustration created for AdWeek Magazine to celebrate Tracee Larocca, one of many working mothers honored (by SheRunsIt.Org for the annual Working Mothers of the Year. Recognizing women who have achieved out-of-this-world business results while also serving as strong role models or mentors at work, at home and within their communities. This Caricature illustration reflects Tracee as an energetic and vibrant Taco Bell fan along with her fun-loving daughter and their two dogs.
Created in collaboration with Taco Bell Creative, the in-house creative & design team at Taco Bell Inc. This illustration was created for the February 2020 issue of AdWeek.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
At this time, Tracee Larocca worked at Taco Bell for over two decades, holding various positions such as SVP, Head of Global Brand Creative Strategy and SVP, Advertising & Brand Experience. Tracee was responsible for leading brand repositioning, successful product launches, and creating innovative marketing campaigns. Tracee Larocca has a diverse work experience spanning several industries. Before Taco Bell, Tracee worked at Playmates Toys, Disney Consumer Products, Anheuser Busch, and Landin Media Sales, gaining experience in product management, marketing analysis, and sales. Tracee Larocca holds a Bachelor of Arts (BA) degree in Communication and Media Studies from Arizona State University. Prior to their university education, they attended Claremont High School.
More recently, Tracee contributes as the Chief Marketing Officer at OCVIBE Sports and Entertainment, where they focus on building sports and entertainment experiences using groundbreaking technology.
Excerpt from the article:
The difference between being a manager at work and home: My strategy isn’t all that different between the two. Both need vision, encouragement and some runway to be successful. But none of that matters without laughter and positive energy. If we’re not having fun, we’re doing it wrong. -Tracee Larocca
Read the entire Adweek article which features all 24 honorees of 2020.
