Various collateral and products for Anheuser Busch's Busch Light Summer 2026 season (in collaboration with the creative design team from We Are Alexander). Busch Light consumer products included items such as metal signage, neon sign, beverage coasters. Items were seen on various e-commerce websites such as Shop Beer Gear. Various campaigns also included point of purchase displays and campaign key art seen as various liquor stores, grocery stores and other types of markets.
Busch Light Cowboy Boot Metal Sign (Sold Out) as seen on Shop Beer Gear in Spring/Summer of 2026
Creative for the 2026 Limited Edition release of Busch Light Apple was also explored for various marketing presentations and point of purchase displays.
Various alternate explorations for 2026 Busch Light creative:
