Packaging design for Limited Edition Taco Bell x Disha Hot™ "Discovery Box" which includes the Limited Edition Taco Bell x Disha Hot™ Sauce Packet. Disha Hot™ is a hot sauce brand created by Omar Apollo, American singer, songwriter, and actor.
This was an incredible moment of celebration of Disha Hot, Omar Apollo with the Taco Bell Design & Creative Team as well as the Taco Bell Brand & Marketing Team.
From Taco Bell: When Omar Apollo’s parents immigrated to the U.S. from Guadalajara, they brought generations of Mexican recipes, including Omar’s favorite, his mom’s hot sauce. Inspired by his heritage and family traditions, Disha Hot combines brand-new flavors and spices straight from Omar Apollo’s roots. Now Omar Apollo is bringing Disha Hot to Taco Bell in the Disha Hot discovery Box. (See behind the scenes of Omar Apollo with his mom making the Disha Hot sauce)
About Omar Apollo (As mentioned on DishaHot.com): Omar Apollo is a first-generation, Mexican-American singer, songwriter, and producer from Northwest Indiana. Omar started releasing music in 2017 and has generated billions of streams since then Omar's parents immigrated to the US from Guadalajara and started a Mexican restaurant called El Super Taco, but sadly they had to close it after Omar was born. The recipe for Disha Hot has been passed down for generations and it has always been Omar's dream to share it with the world.
Food Photography, PR images and behind the scenes footage taken by Bella Garcia.
Design explorations on the Disha Hot™ box packaging:
