In collaboration with artist, Dash Davinci & Average Boys Club co-founder, Jordan Sloan
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"Average Boys is a London-based, community driven brand celebrating gay culture in all its bold, messy, and beautiful forms. Inspired by the 80s when queer lives were anything but average we honour the codes, aesthetics, and homoerotic energy of our history while creating something modern, joyful, and relevant for today.
Founded by boyfriends and best friends Jordan Sloan and Chris Cairns, the brand is a love letter to their community and culture.
Born from a need for authentic, joyful, queermade fashion, Average Boys champions LGBTQ+ talent and stories at its core.
Born from a need for authentic, joyful, queermade fashion, Average Boys champions LGBTQ+ talent and stories at its core.
More than a brand, Average Boys is a universe. A world where connection, beauty, and authenticity are celebrated without apology. We make clothes, content, and culture for the boys (and girls, and thems) who know that ‘average’ was never made for us."
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